The Beginning… We are #createdbyten

I suppose you’re thinking, why the name ’10’ for an agency like ours. Surely, we’d come up with a creative name or something witty that gets people thinking.

In fact, there is a method to the madness and hopefully by the end of it’ll all become a bit clearer.

The Origins of TEN.

The number actually came about as a result of the ‘beautiful game’ of football. In particular, around a footballer that my older brother Rich (not TEN. Rich) and I used to be avidly fond of.

His name was Dennis Bergkamp.

I look up to my brother a lot (more so downwards these days, as I am considerably taller). I remember the hand me down kits and the players he used to love. One shirt he cherished above all others was his Black and Blue striped Inter Milan kit with ‘Bergkamp’ and the number ’10’ on the back. Rich’s love for Bergkamp clearly rubbed off onto me. It’s the number we both always want to pick to emulate him as a player and as hopeful future world-renowned number 10’s.

I asked Rich recently when we were in the process of setting up TEN., why did he like Dennis Bergkamp, so much?

“It’s because he was a creative player that could also deliver knockout blows when he needed to. He saw celebrity as unnecessary and instead played with humility. He’d experienced success and failure in Holland and Italy before he came to the Premiership and so his experience both culturally and mentally had shown him that adaptability was essential to survive. So, as well as scoring goals his overall team ethic is the facet of his game that I admired the most.”
– Thank you, Brother.

Here are what some of the Ex-Pro’s of the game have said about him…

“Our technical leader, the one who would bring the small magic that would help us win something.”
– Patrick Vieira

“An enormously talented footballer: intelligent, always drifting between the lines and with fantastic distribution. He really opens up doors.”
– Tony Adams

“I have always said Dennis Bergkamp will remain the best partner I have ever had. He is a dream for a striker. The most important thing is the team. That is why I admire Dennis, and that is what he has been doing for a long time. I have always said he is the best guy that I have played with. Sometimes you have players who do not have to talk, you just have to watch them – and that is the case with Dennis. If you are in the game, on the bench or watching on TV, you want to learn then Dennis Bergkamp, with the way he can kill a team with one pass, is just amazing. He will sometimes do things out of nowhere.”
– Thierry Henry

“He has intelligence and class. Class is, of course, most of the time linked to what you can do with the ball, but the intelligence makes you use the technique in an efficient way. It’s like somebody who has a big vocabulary so he can talk intelligently, and that’s what Dennis is all about. What he does, there’s always a head and always a brain. And his technique allows him to do what he sees.”
– Arsene Wenger

“A lot has been said about Dennis over the years; about his class, about his intelligence – his remarkable intelligence – about his vision, basically you can never say enough about the player. But the one thing which is a real example for youngsters is that Dennis Bergkamp, and I have worked with him for ten years don’t forget, until the last minute of his final training session, he did not lose his concentration or dedication for one minute. For me that is more remarkable than anything else. Because the talent he got when he was born, and then developed it, but what I respect more was that every single day of his career, for 20 years, until the last minute, he never made a pass in training without thinking about it, or without putting every part of his brain into it. That’s something that I consider virtually impossible to do, such is the level of dedication needed, but he did it, and that’s what made him not only a super-talented player, but a remarkable player who always had 100 per cent concentration throughout every session. That is a dream for a manager because I have seen many talented players, and some average players, give only 50 per cent concentration in training.
– Arsene Wenger

Here is a video of Ian Wright and Paul Merson (Ex-Arsenal) talking about Dennis Bergkamp:

The Power of TEN.

Anyone who knows me or been involved in football teams with me have always laughed and joked about my persistence of wearing the number 10 shirt. Truth be told, it’s become a bit of an addiction and even to this day the number signifies a constant reminder of things that we all see as an agency in everyday life. It may be a symbol, a sign, a quote or even a receipt that was worth £10.10 (this so happened to be the first receipt Alex and I gathered from our very first project together). It has now become our lucky charm, a guide that keeps telling us that we are heading in the right direction. As much as I resist being too superstitious, there have been too many freaky moments that have happened that can’t be ignored which we will share them in good time.

What does the number 10 mean to me?

I liked the principle of the role as you could influence the game so much. You were the ‘playmaker’. You’d be free to create, help produce goals for your teammates, link players together on the pitch with great vision, make incisive and intelligent decisions. Finally, when the going got tough this type of player could spontaneously produce a moment of brilliance that could really affect the mentality of a game.

We are TEN.

We are…

  • Creative
  • Adaptable
  • Intelligent
  • Professional
  • Quality
  • Team Players
  • Respected
  • Dedicated
  • Humble
  • Visionaries
  • Efficient
  • Technical Leaders
  • Believers
  • Spontaneous
  • Remembered

This is the journey, we know where we want to go. Watch this space and have fun with us along the way.

We Are TEN. | Created by TEN.

– Much Love,


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