Jahan Foods
Food for the whole family
Dima Foods
Industry
Food & Beverage
Project Type
Commercial
Year
2025
Project Overview
We created Jahan Foods’ first-ever TV commercial, designed to elevate the brand and differentiate it within a competitive market. Through strategic storytelling and striking visuals, the campaign showcases the quality and global reach of their premium food products while establishing a fresh, modern visual identity. The film connects with both B2B partners and consumers, positioning Jahan Foods as a confident, forward-thinking brand.
The Challenge
Jahan Foods, a leading distributor of premium international food products, approached us with the goal of elevating their brand presence and engaging a broader audience. While the brand had a strong reputation within the industry, they faced the challenge of differentiating themselves in a competitive market and connecting with both B2B partners and end consumers.
This project also marked Jahan Foods’ very first TV commercial. The film needed to introduce the brand in a fresh, modern way, showcasing product quality while establishing a clear visual identity that felt confident, contemporary, and distinctive.
Our Approach
Our approach focused on strategic storytelling paired with a visually compelling execution. We worked closely with Jahan Foods to understand their audience, values, and ambitions, ensuring the campaign reflected both the scale of the business and the care behind the products.
Creatively, we set out to craft a modern, high-impact TVC that highlighted quality, variety, and global influence, while remaining accessible and engaging. Every visual choice was made with intention — from pacing and composition to lighting and tone — allowing the brand to stand out clearly within its category. A fast, agile production process enabled us to deliver a polished final film with a lightning-fast turnaround, without compromising on quality.
Outcome
The result was a striking first TV commercial that successfully elevated Jahan Foods’ brand presence and set a strong foundation for future campaigns. The film positioned the brand as confident, premium, and forward-thinking, while appealing to both trade partners and consumers.
The project exemplifies our commitment to creating impactful content that drives real business results — combining strategic thinking, strong visual storytelling, and efficient production to help brands grow and differentiate themselves.
WHAT DID THEY THINK?
WHAT DID THEY THINK?
WHAT DID THEY THINK?
WHAT DID THEY THINK?
”I’ve never seen our food look this good.
Kaleem AhmedManaging Director, Dima Foods
You delivered quickly, within budget, and communication throughout was slick and easy.
Director
Andy Gundelach
DOP
Jonny Rhodes
Producer
Andy Gundelach
Editor
Keith Mutomba