We produced the 19/20 kit launch video for Birmingham City FC, inspired by the iconic style of Peaky Blinders. The cinematic film blends brooding, atmospheric visuals with dynamic football action, culminating in the reveal of the new kit and sponsor.

The challenge was to create a kit launch video that felt bold, cinematic, and memorable, while remaining true to the identity of Birmingham City FC. The concept needed to resonate with fans, pay homage to the city, and capture the spirit of the club, all while nodding to the iconic style of Peaky Blinders. Achieving a balance between high-drama storytelling and the excitement of a football reveal required careful planning and execution.

Drawing inspiration from Peaky Blinders, itself a creation of BCFC supporter Steven Knight, we crafted a cinematic narrative filled with atmosphere and tension. The video featured swirling smoke, iconic flat caps, and brooding, intense characters to set the tone, before transitioning to dynamic football action and the grand reveal of the 19/20 kit and sponsor.

Our approach combined cinematic styling with a focus on club identity. Each frame was designed to feel polished and evocative, from the lighting and composition to costume and location choices, ensuring the final film paid tribute to the series while remaining unmistakably Birmingham City FC.

The resulting kit launch video delivered a high-impact, cinematic experience that resonated with fans and showcased the new kit in a memorable way. By blending storytelling, style, and football, the film captured attention, generated excitement, and celebrated the club’s identity alongside a popular cultural reference. The project reinforced BCFC’s connection with its supporters and demonstrated the creative potential of marrying football and storytelling in a bold, stylish format.