Campari Masterclass
Craft At Its Finest...
Campari Academy
Industry
Hospitality
Project Type
Educational Content
Year
2024
Project Overview
We produced a series of premium masterclass videos for Campari UK, designed as educational resources for the Campari Academy. Inspired by the style and structure of platforms such as BBC Maestro and MasterClass, the project featured Ago Perrone and Giorgio Bargiani from the world-renowned Connaught Bar in London.
The Brief
Campari UK approached us to create a series of training videos that would serve as a long-term educational asset for the Campari Academy. The content needed to feel polished and authoritative, matching the prestige of both the Campari brand and the expertise of the hosts.
With limited time available from the presenters, the production required careful planning and efficiency. We needed to capture hours of informative content while ensuring the tone, pacing, and visual standard remained consistent with the high-quality expectations of the brand.
Our Approach
Our approach focused on designing a masterclass framework that allowed us to capture extensive content while maintaining a refined visual style. Working with Ago Perrone and Giorgio Bargiani, we structured filming to maximise coverage and create modular content that could be repurposed across multiple outputs.
Given the tight schedule, preparation and efficiency were key. With a small, agile crew, we built the set quickly and adapted as needed to ensure filming ran smoothly. The hosts were fantastic collaborators, responding well to direction and helping establish the right tone for each segment.
Careful management of performance, pacing, and visual continuity ensured that each section felt clear, engaging, and professional, while maintaining the premium aesthetic expected from the Campari brand.
The Outcome
The final masterclass series delivered a polished and versatile educational resource for Campari Academy. By breaking hours of filmed material into multiple structured outputs, the content could be reused across various learning modules and platforms.
Despite the fast-paced production schedule, the project resulted in a visually refined and informative series that both the client and the team were incredibly proud of. The films successfully balance education and craft, reinforcing Campari’s commitment to excellence while showcasing the expertise of two of the industry’s most respected bartenders.
WHAT DID THEY THINK?
WHAT DID THEY THINK?
WHAT DID THEY THINK?
WHAT DID THEY THINK?
”The structure and quality of the masterclass exceeded expectations and gave us a long term training resource.
Jono MayesNational Trade & Bartender Advocacy, Campari UK
Director
Andy Gundelach
Producer
Andy Gundelach
Director of Photography
Jonny Rhodes
Sound
Alex Buja
Gaffer
Charlie Harris
1st Assistant Camera
Declan Suffolk
Motion Graphics
Alex Buja
Editor
Keith Mutomba