Pyramid International
Merch that means business...
Pyramid International
Industry
Licensed Merchandise
Project Type
Social
Year
2024
Project Overview
We created a series of product showcases for Pyramid International, a global leader in licensed merchandise working with some of the world’s most recognisable intellectual properties, including Harry Potter, DC Comics, Marvel, and Disney.
The Brief
Pyramid International, a global manufacturer of licensed merchandise, approached us to create content that reflected the scale and strength of their brand. Working with world-renowned intellectual properties such as Harry Potter, DC Comics, Marvel, and Disney, the challenge was to showcase both the credibility of their partnerships and the quality of their products.
The film needed to balance two worlds: the global recognition of the IPs themselves and the craftsmanship, innovation, and operational excellence behind Pyramid International’s work. It was essential that the content felt premium and dynamic, while clearly communicating the company’s position as a trusted leader in licensed merchandise.
Our Approach
Our approach focused on elevating the brand through confident, visually striking storytelling. Rather than simply displaying products, we framed them within a broader narrative of creativity, collaboration, and global reach.
By highlighting the diversity of licensed merchandise, from backpacks and drinkware to collectible items, we demonstrated the breadth of Pyramid International’s portfolio. Strong visual composition, considered lighting, and energetic pacing allowed the products to feel vibrant and aspirational, while reinforcing the professionalism and scale of the operation behind them.
Throughout the project, our goal was to create content that felt as bold and recognisable as the IPs themselves, while keeping Pyramid International firmly at the centre of the story.
The Outcome
The result was a polished, high-impact film that successfully positioned Pyramid International as a key player in the global licensed merchandise market. The content captured the excitement of iconic brands while reinforcing the trust, capability, and expertise that define Pyramid International’s work.
The project stands as a reflection of our ability to craft commercially driven storytelling that connects creativity with business, delivering content that feels both globally relevant and strategically focused.
WHAT DID THEY THINK?
WHAT DID THEY THINK?
WHAT DID THEY THINK?
WHAT DID THEY THINK?
”This Q4 2024 product launch was a game changer. The media created helped us present the product to our customers with confidence, while giving them the tools to drive sales directly and through distribution.
Mike PalmerHead of Systems, Pyramid International
Director
Andy Gundelach
Producer
Andy Gundelach
Director of Photography
Keith Mutomba
Camera Operator
Declan Suffolk
Editor
Declan Suffolk
Keith Mutomba
Motion Graphics
Gautam Karelia
Photography
Tom Wren

